Sunday, March 1, 2009

Create website titles that generate better traffic

Well optimized titles drive search engine traffic. But title optimization is not what people really like to do. If you’re one of them, then you should start do it immediately. Otherwise, you help your competitors.

1. Keyword research

Get a list of relevant keywords from Google keyword tool and Wordtracker. Both tools give more or less accurate numbers.

Open Keywords page in Google Analytics and Top search queries in Google Webmasters. Analyze! Get some relevant keywords that already drive traffic. Update the list.

Verify keywords with Google Trends. Keep keywords with high search volume index. Put an eye on regions data. You may be surprised by countries listed.

Take two or three keyword phrases with high number of searches and create title draft.

2. Optimize for people

Switch on your brain and create human readable title from the title draft. Keep all keywords you found.

Don’t make title too long. Very long titles are not good at all. Use 10 – 15 words.

Remove as many stopwords from title as you can. Stopwords take space, but don’t add additional value. Remember, that a title should be human readable, so some stopwords may stay.

3. Optimize slug

Remove all stopwords from slug. Keep only relevant keywords. You can use Wordpress plugin that can do it for you (I don’t use it).

Always use “-” instead of “_” between words in slug.

Blogger.com bloggers can have some problems with slug optimization. But there is a slug optimization trick I posted some time ago.

That’s it.

Friday, February 20, 2009

Add your site to Blog/Web catalogues

After “Add your site to Search Engines” I’ll show you how to get some additional traffic. Adding your website to a Blog catalogue or Top List can get you some additional traffic.

But don’t expect to much from it, especially Top Lists tend to have a quite low traffic effect (it depends on situation, in some situations it can give a good amount of traffic but is quite rarely the case).

Blog catalogues

Adding your Blog to Blog catalogues has several other advantages, besides traffic only. Blog catalogues are updated quite often and this means, Googlebot is crawling Blog catalogues more often and this way will also add your blog faster to the index than it would otherwise. This is especially important if you just started blogging or having creating a website and have a low page rank/update frequency.

Another advantage is that blog catalogues have a high number of blogs in their database and usually also have a search function, so chances are higher that people will find your blog there and visit it (if your content is good enough).

Blog catalogues are especially useful for new websites or blogs as there is usually rarely a requirement to be added to the catalogue (other than that you shouldn’t have content which violates against the blog catalogues term of service)

Top Lists

Top Lists on other side, are usually only for certain categories. For example if your blog or website is about a certain type of game (i.e. online games) then top lists can be quite a good idea, while having a business blog usually won’t profit much from it.

Other than blog catalogues, Top Lists are more for websites which already have a certain amount of traffic (let’s say at least 400-1000 unique visitors daily). Reason for this is, that the top lists either use clicks or page views to determinate your ranking within the top list. If you just don’t have any traffic on your website or blog, then your blog won’t be visible in the first pages of the top list.

Visitor vs. Click/Vote Top Lists

  • Visitors: Counts unique visitors per day/week/certain period of time
  • Click/Vote: Requires your visitors to click on a small banner and press vote on the Top Lists website

In my opinion the Visitor counting Top Lists are better, because they tell more about the success of a website than clicks, because it doesn’t require any interaction from your visitors. And most visitors won’t even bother to vote for your site.

Sadly, most of the Top Lists still use the Click/Vote variant. Depending on the topic of your blog or website, you need to look for Top Lists which fit for your category.

So if it’s possible try to avoid Click/Vote Top Lists unless you’re sure to have good potion of loyal users who’d really clicking on the vote buttons and vote for you.

Not all top lists/blog catalogues will be beneficial!

But be careful! Don’t just sign up for every Blog Catalogue/Top List you found! Some of the Top Lists and Blog Catalogues abuse some flaws in the Google Search Engine which allows them to highjack your content/page ranking which in long terms hurts your search engine placement/rank. This method is called “url-hijacking” by redirecting the users via 302 redirection code (temporary moved) instead of 301 (permanently moved).

The url-hijacking topic is a big one and would exceed this post, so I will only give a short explanation. Many of such malicious Top Lists and Blog Catalogues will redirect the visitors by using redirection instead of directly linking. It could look similar to “http://www.blogrankings.com/out.php?url=http://www.yourdomain.com”

This is one indicator if the page is trying to hijack your website or not. In this case it’s better not to use this service. In worst case, they could replace the links to your website with theirs. So instead links in Google search engine to show “www.yourdomain.com” will show “http://www.blogrankings.com/out.php?url=http://www.exoticobsession.com". This way they could steal all your visitors who come via search engine to your page.

One such “bad” blog catalogue is http://www.blogrankings.com. We suggest not to register there, if you don’t want to risk your content to be url-hijacked!

Important note: When entering your website to different web catalogues, directories or top lists, make sure to use different site description on every one of them. Google may penalize you if there are same descriptions on different sites. 

List of Blog Catalogues/Top Lists

Catalogues/Directories (Good)

Catalogues/Directories (Bad)

Top Lists (Good)

Top Lists (Bad)

  • No available yet

If you’re unsure if a top list/catalogue is trying to use hijacking techniques, check out About-Hijacking and check it. Simply copy an URL of one of the blogs or websites there into the text box and click “check link”. That’s all.

Friday, February 13, 2009

Adding your website to Search Engines

This one is probably most obvious steps you'd want to do, when you're about to publish your website/blog to receive some traffic. There are several ways to do this. As the Crawlers are automatically searching the web for new content/websites, the chances are good the search machine already indexed your website, if your website was linked from somewhere.

How to check if your website is index by a search engine?

It depends a little bit from search engine to search engine.

  • Google.com
    Simply open Google Webpage and enter
    site:monetize-website.blogspot.com
    in the search field (of course replace monetize-website.blogspot.com with your websites root)

    If you want to see which pages are linking to your website, enter site:monetize-website.blogspot.com instead.
  • Yahoo.com:
    To check your website in Yahoo, go to Yahoo! Site Explorer and enter your URL at top of the page and hit Explore URL.
    If you click on the "Inlinks" button, you can also see which pages link to your site
  • Live.com (MSN): It was a hell to find out it (it’s located in the Advanced search options), but it seems it similar to Google’s syntax, just enter
    site:monetize-website.blogspot.com
    in the searchfield.

    However, i was unable to find a direct way to see incoming links, without having to sign up in the Webmaster Center. It seems to work similarly to Google’s Webmaster Tools.

You may notice some differences in the "inlinks" functions of the search engines, most of them may come from the facts that some engines handle links differently (i.e. following nofollow links or not).

How do I add my website to a search engine?

Your website is not in the index or not indexed fully? Time to change it. You can add your website to the search engines. Well “add” is the wrong term. You can “suggest” your webpage to a search engine, however there is no guarantee that the search engine will add your website to their index.

In order to add/suggest your website to a search engine, but before we do this, there is an important thing to know. There are two ways you can publish your website in the current search engines. The first is, to anonymously submit a website. For this version you don’t have to register with the search engine, the disadvantage is, you won’t have detailed statistics and options to check the state, stats, possible errors which influence your page rank etc. The second option is to register and claim the URLs you submit. For this you usually have to prove that you actually own this URLs and have to either upload a certain file to your webspace or and an meta-tag.

  • Google.com:
    After you have signed up for Google.com, you can go to “My Account” and look for “Webmaster Tools”. If you can’t find it in My Products you probably haven’t signed in for the Webmaster Tools. So select it from “Try something new” section.

    Once there, you can add your website and verify it.

    To add a website to Google without creating an account and sign for Webmaster Tools, you can go to can Add your URL to Google and simply enter your URL there.
  • Yahoo.com:
    Similar as with Google. Either Create your Account and add your website to “My Sites” in the Yahoo! Site Explorer and verify that you own the sites too.

    You can also submit your page without registering at “Submit Your Site”.
  • Live.com:
    Microsoft also offers a Webmaster Center where you can register (or login if you already have an Live-ID).

    And the register-free submission of your site.

It’s worth to sign up for the Webmaster/Additional Services as they can offer you important information about how your site is performing (like search terms) or show you if something is wrong (404 errors, broken links etc) so you can fix it and improve your page ranking.

Advantages of signing up for advanced webmaster services

The main advantages are that you get

  • Detailed statistics
  • Detailed error reports
  • Top search queries
  • Inlinks statistics
  • See Feed Subscriber statistics
  • Show position of your page when user looks for certain keywords

They will be very helpful tool later when you’re about to start some optimizations. It’s also very important to submit a sitemap or Feed (Google accepts RSS/Atom Feeds as Sitemaps), they will make it easier for the search engine to index your website and will also be notified when you upload a new post or site.