Well optimized titles drive search engine traffic. But title optimization is not what people really like to do. If you’re one of them, then you should start do it immediately. Otherwise, you help your competitors.
1. Keyword research
Get a list of relevant keywords from Google keyword tool and Wordtracker. Both tools give more or less accurate numbers.
Open Keywords page in Google Analytics and Top search queries in Google Webmasters. Analyze! Get some relevant keywords that already drive traffic. Update the list.
Verify keywords with Google Trends. Keep keywords with high search volume index. Put an eye on regions data. You may be surprised by countries listed.
Take two or three keyword phrases with high number of searches and create title draft.
2. Optimize for people
Switch on your brain and create human readable title from the title draft. Keep all keywords you found.
Don’t make title too long. Very long titles are not good at all. Use 10 – 15 words.
Remove as many stopwords from title as you can. Stopwords take space, but don’t add additional value. Remember, that a title should be human readable, so some stopwords may stay.
3. Optimize slug
Remove all stopwords from slug. Keep only relevant keywords. You can use Wordpress plugin that can do it for you (I don’t use it).
Always use “-” instead of “_” between words in slug.
Blogger.com bloggers can have some problems with slug optimization. But there is a slug optimization trick I posted some time ago.
That’s it.
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